The Power of Being Dramatically Different: Branding from Clinique— Feminine Woman Newsletter
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Happy Sunday, Reader! Welcome to our weekly Feminine Woman Newsletter where we take a deep dive into personal development through etiquette, elegance, and femininity. Today’s subject: The Power of Being Dramatically Different— Clinique’s Moisturizing Lotion Branding Strategy Lately, I’ve been really into skincare. Like really. For several days a week, I have on a full face of makeup. So, it’s been fun for me to spend time discovering new luxury staples to add to my skincare routine. In fact, I teach extensively about feminine routines in Feminine Woman Academy’s Hygiene School because I know that there is power in slowing down, taking our time, and indulging in skin care habits — beyond just making sure that our skin is clean. I had been searching for a new face lotion that was hydrating, but not thick. In this 100-degree Dallas weather, I wanted to find a new lotion that did its job and wasn’t sticky! I found myself browsing on Amazon and behold, I found Clinique’s Dramatically Different Moisturizing Lotion. Instantly, in a sea of products on Amazon, the branding stuck out and stopped me in my tracks. Branding is not just colors, but it’s the CORE of what differentiates one product or brand from others. I had seen hundreds of lotions, but none with THIS difference clearly highlighted! From the color of the tube to the typography, to the way this brand distinguished itself by being a dramatically different moisturizing lotion—I was sold. I don’t know about you, but there are so many lotions but this one stood out to me so much that it was an instant purchase for myself as well as for my tween daughters who are gathering their own little feminine woman routine. This lotion filled a gap by making sure that everyone knew that this wasn’t a *regular* lotion. The price point didn’t bother me because, after all, I was looking for something “different.” And that is how you stand out and become in high-demand. And yes, yes, I actually do love the lotion :) On social media right now, it’s easy to see the same trends, the same dances, the same GRWM, and the same skits…but who is willing to: A) Find the gap in the marketplace, state your difference, and be dramatically different. I’m sure if I were to ask you what sets me apart from other “femininity” gurus you would instantly know that answer. B) Know how to package yourself in a way that your people find you every day. I’m sure at just a quick social media scroll, you realize that I’ve packaged myself in a way to attract other women just like you—who want to be soft, elegant, and committed to a high level of personal development & etiquette. Now, it’s time to develop and amplify your OWN secret sauce. Here is your official invitation to enroll in our 2-hour “In Demand” Workshop. This is NOT some workshop for you to the pass time and is full of fluff with no real strategy. Those just scream cringey to me. This is a workshop that will give you clarity on what and how you can build a personal brand that stands out, the art of storytelling, and monetization options that align with how YOU want to show up. You can build a highly impactful…highly effective…and highly lucrative personal brand on social media. Start here at this workshop! At this price, we only have 100 seats, and then the price will increase. The seats won’t last long, so catch it while you can! How it works: 1. Go to this website and enroll. You get instant access into this workshop that was live last week. 2. Grab your pen and paper and get ready to take massive notes. Remember this, Reader: You’re way too powerful to remain hidden. To bold moves, Amanda Ferguson & Team AF Enterprises |